Ashley Pursel

Ashley Pursel brings over nine years of dynamic marketing experience to Inspired Instruction, having led successful campaigns across a diverse range of industries including skilled trades, post-secondary education, agriculture, and finance. She holds a bachelor's degree in Public Relations and Journalism, which laid the foundation for her passion for storytelling and effective communication. Her broad expertise allows her to craft strategic, audience-focused marketing solutions that drive engagement and deliver results.

With a strong background in content marketing, brand development, and design, Ashley thrives on building meaningful connections between organizations and their communities. In her role at Inspired Instruction, she leverages her creative and analytical skills to elevate the brand’s presence through compelling storytelling, strategic design, and innovative outreach. She is passionate about clear communication and purposeful design, using her talents in copywriting, graphic design, and marketing strategy to amplify the impact of the company’s mission—supporting educators and improving student outcomes through customized, research-based solutions.

Outside of work, Ashley is an avid traveler and hiker who values staying active. She has spent over 12 years coaching gymnastics and continues to bring that same energy and discipline into her everyday life. Originally from Michigan, she has a deep appreciation for the water and loves everything about the Great Lakes State. In her downtime, Ashley enjoys tackling DIY home renovation projects and transforming spaces with her own hands.