Ashley Pursel

Ashley Pursel brings over nine years of dynamic marketing experience to Inspired Instruction, having led successful campaigns across a diverse range of industries including skilled trades, post-secondary education, agriculture, and finance. Her broad expertise allows her to craft strategic, audience-focused marketing solutions that drive engagement and deliver results. With a strong background in digital marketing, brand development, and design, Ashley thrives on building meaningful connections between organizations and their communities.

In her role at Inspired Instruction, Ashley leverages her creative and analytical skills to elevate the brand’s presence through compelling storytelling, strategic design, and innovative outreach. She is passionate about clear communication and purposeful design, using her talents in copywriting, graphic design, and marketing strategy to amplify the impact of the company’s mission—supporting educators and improving student outcomes through customized, research-based solutions.

Outside of work, Ashley is an avid traveler and hiker who values staying active. A lifelong gymnast, she incorporates fitness into her daily routine and enjoys exploring the outdoors whenever she can.